GOTV Nigeria Guide

I just subscribed my gotv max but nothing is showing my ius 7028732937

Please I bought smallie quarterly for someone with this gotv iuc number 7032583239 name KINGSLEY on RAGP #2200, But it’s not showing football match. Why and what can be done, we need a football match channels

I just subscribed 1,800 for jinja instead of 1,640 what should i do? And it’s not showing

Please less ur price…I paid 3600 every month…I am beginning to get tired

I subscribe my gotv but d channel is blocked just nta that is shown

hello Good evening ,.pls how can.i change the phone number on my Gotv decoder in other to be recieving messages cause i lost my line i registered it with and am no more using the line. pls how can i deactivate that and fix another line?

Please I subscribed to Gotv max and I got only 68 channels instead of 75. Please you people should help me out.

Please which subscription is the best

I paid 2460 since on the 8 up till now is not working. I really don’t understand bebecause I have been debated.

My M net is not showing my IUC NUMBER is 7525334684 and i pay 2550 i did not understand you people

My account is suspended but I paid 400 yesterday for the account, I have dial 288*1 successful but still not working what to do??

My account has been suspended pls I want to subcribe now.. IUC7032046474 Thanks

I have paid and renewed twice on gotv max but I am still getting only 45 channels. Not having value for my money.

I did sub of 1800 on the 2nd of this month on the 11th of the same they said the has expired why and do I do now

Repetition of films and documentaries especially the discovery channels is not impressive. You are doing great but you should also consider giving value for money expended.
Secondly, 1900 package has no provision for investigation Discovery channel. Can it be included, please.
Thanks

I mistakenly pay #400 twice for GoTV lite, and pls I want to upgrade. Do I have to wait till when the subscription exhausted? (

Good day ,pls I did the Got value subscription and am still seeing it on my screen that my service has been suspended,pls do something

Hello gotv I did d package of 1080 no channel came up up tried clearing error was told my account has been suspended tried calling d customa care pls find somtin to do 4613296095

Hello gotv, why do u people like repeating movies? Is boring, pls add more channels and pls show us new films and not old films, stop repeating movies. And pls add Korea channels, food channels, talent channels, and latest foreign movies channel, u guys are making gotv boring with your old and reapeated movies, there by making it difficult to even think of subscribing. Thanks

Pls I want to subscribe for Gotv plus but I’m unable to see the package but seeing new options and new prices pls which of these new package is equivalent to gotv plus?

Good evening Gotv please I need help I did #1900 recharge since last week on iuc number 4613927716 nothing is still showing please Gotv connect it for me.thanks

Hi
Please I subscribe for gotv lite only to see no channel working. So I came online to look up my account, and d said I v to balance 1640 which i did and still no result.
I am actually furious right now because i cant get through the customer care lines.
Please i need something done ASAP.

This has been my challenge for 3months now

I did GOtv max but i only have access to 65 channels out of 75 channels, what could be the cause and how can I have access to the 75 channels

Gotv you guy’s are doing wonderful job,kudos.but there is still room for improvement.

I subscribe to my gotv but I was unable to watch any channel please kindly help me to rectify this.. Iuc 7031932391

Pls why do u people remove tunomi cartoon on channel 71 why
Do you wanna make go tv boring pls tell me why you removed tunomi

Please help me.. .i subscribed since Friday and most if the channels are not showing.pls help me fix this IUC no is 2017119235.Thanks

My Gotv is show no service on my TV, I checked the connection is OK trying to change the position the problem still remains the same. Please I need some one who is New Karu Nasarawa state to come and check it for me. Thanks.

Nice job guys, i did my subscribtion on gotv plus 1900 but the channels are 32 instead of 58. Pls help iuc number 2028564051

What are the free to air channels on gotv value?? Can anyone help out?

Please why is the African magic Igbo always going off in Port Harcourt Rivers state Nigeria. One cannot even start any program and finish it on that channel because it must go off. Please do something about it.

Please what happened to Islamic channel on Gotvmax plan???
Please help explain this.
7017662419.
Thank you!!!

Why is my account suspended? 4601552094

Hello sir/ma.I'm a Gotv plus subscriber but switch to Gotv lite(#400).Due to short sallah break(2days Public holiday) nd u listed 23channels to be viewed but I can only view Go channel & NTA I. Pls kindly help to rectify d problem,to enable me view d remaining 21channels. My IUC Num:2029082438.Thanks

Hello sir/ma.I'm a Gotv plus subscriber but switch to Gotv lite(#400).Due to short sallah break(2days Public holiday) nd u listed 23channels to be viewed but I can only view Go channel & NTA I. Pls kindly help to rectify d problem,to enable me view d remaining 21channels. Thanks

Well done
Can you people please add Africa magic Yoruba to GOTV Lite? Africa Magic Yoruba and dove are the only channel I watch in GOTV, am just wasting my money on GOTV value, I don't watch all the channels .
Na beg I beg o

Kindly help, I just bought a GOTV decoder which should come with a GTMax bouquet but I can only access 27 channels. Please help, my IUC number is 7023914465

Please some channels on my gotv disappeared this evening are reading invalid and to think I was watching one of it before it started misbehaving. Please I need your help here…thanks.

gud morning, you guys are doing a great job. pls I will need you to add other channels like celebration TV and dunamis TV, pls

I subscribe for gotv value yesterday but it's not activated my iuc no-4613214710

I tried change my package but couldn't. Any help!

I did my subscription on gotv value, but d channel's I got is not up to 40. My iuc number is 7018820594

Does the fifa world cup channel work on 1900 subscription

Nice job guys. I could only get 32 station out of 57

please I am using gotv package of #1900 naira but d channels are not complete. how do I scan for channels or search for channels

Pls!I was unable to view mitv for the past few month,what can I do,also try to add bcos TV to ur channel

Pls why is eva+ not showing

Please i just make a subscription on my Gotv but I was unable to view some channels on it how can I get help please

Good morning pls what is the latest subscription.

Why don't, we have a Catholic Television Channel? Is GOTV meant only for the other class of Christians?
Note:- Some of your dealers lack marketing strategies. They constitute a bad PR.

Kudos to you for a well done job.Pls this is to inform you that am one of your reliable customer,(you can check your record). Am operating GOTV Plus but unfortunately am unable to view or watch the following channels.
1. SS9
2. FOX Live
3.Tiwa n Tiwa
4. RAVE
5. Liberty
6.R2TV
7. WAP
Thanks for rectification.

I mistakenly paid 1800 instead of 1900 for Gotv plus. and my subscription isn't coming on , I've been debited already. what do I do

Wonderful piece of tutorial you've produced here. It has been very helpful.Should you miss out on anything above Here are are few important informations regarding
<a href="www.jaysciencetech.com/2015/12/gotv-nigeria-plans-channels-and-decoder.html">GoTV Nigeria: Plans, Channels and Decoder Prices</a>

Wonderful piece of tutorial you've produced here. It has been very helpful.Should you miss out on anything above Here are are few important informations regarding <a href=”https://www.jaysciencetech.com/2015/12/gotv-nigeria-plans-channels-and-decoder.html/”>GoTV Nigeria: Plans, Channels and Decoder Prices
</a>

How can I watch live match on Gotv?

Help please, my GoTV remote stopped working 2 days ago, it’s only showing a green light beside the ‘info’ button when any key is pressed. I have changed batteries but it’s still the same and I’m beginning to assume it was locked. Please any solution to this problem? Thanks

Pls l didn't write down the name of the film they showed on gotv channel 9 today by 9pm Wednesday 11 April.
Pls l really want to know because l love the film pls help me out

I wnt to kno why it's so difficult to change from one package to another.. help me out..I.e frm Gotv plus to Gotv value..

I've not for once enjoyed my Gotv ever since I've subscribed on the 31st of March 2018. All the channels are just cracking. Why?
here is my IUC number – 4601514491

Hello, I resubscribed to the gotv plus package but bbnaija is now showing e16, is it no longer part of the package? Pls rectify of it is still part of it, my IUC number is 2028617784, TIA.

I subscribed for gotv 1,900 and big brother is not showing pls rectify it ASAP ..my IUC number is 4620837399.

I subscribed for gotv 1,900 and big brother is not showing pls rectify it ASAP ..my IUC number is 7004975294

Gotv should encourage a weekly payment and weekends payments, some of us work n don’t have time to the TV sets only weekends,encouraging this will make not only me happy other people too.

good evening… pls I subscribe t oh my Gotv 1900 ND big brother is not showing… my IUC is 2028942355…..pls help me now… I don't want to miss the live show

I just subscribed for gotv plus via UBA mobile app and have been debited #2,000 already.
IUC Number: 2028992253
Plz rectify ASAP
thanks🙏🏻🙏🏻🙏🏻🙏🏻🙏🏻🤙🏻

I just subscribed for gotv plus via UBA mobile app and have been debited #2,000 already.
IUC Number: 2028992253
Plz rectify ASAP
thanks

Please I don't want is happing is sub of 1900 and since it haven't connects saying I don't have sub…this my Im 2028992253 please help me rectify

I just subscribed for gotv plus via firstbank mobile app and have been debited #2,000 already.
IUC Number: 2020771984
Plz rectify ASAP
thanks

Pls I just subscribe for gotv plus and channel 29 which is bbn is showing error. Pls resolve it. This is my IUC Num 4601471463

Am not interested with your max package that was why you guys blocked my BBN,Super sport 3,Fox and others,after all am a fan of premier league…Your max and plus are indifferent to me…I tried sending my error code but in vain…UNBLOCK MY PAID CHANNELS PLEASE.

Hello my name is Clement, they have removed about 4 channels on my decoder Big brother Niger, Super sport 2&3 and mitv. what's going on Pls do something .my decoder number 2009512893

Hello my name is farinmade Aduragbemi, they have removed about 4 channels on my decoder Big brother Niger, Super sport 2&3 and mitv. what's going on Pls do something .my decoder number 2022224138

Can i add more stations to d max plan if one need to? Like d ss9

I want to switch from Gotv max to Gotv plus please kindly help

I want to switch from Gotv max to Gotv plus please kindly help

This gotv is a complete shit,despite subscribing for gotv max,i still cannot watch a single live champions league match.I am very much disappointed with this shit called gotv.

am a gotv subscriber living in lagos, but now i have being transfer to north east, far adamawa state and i discover that there is no gotv network over here and ilove gotv so much please can some tell me when gotv would be lounch in this state?.

I changed my gotv plan to max. But to pay through quickteller the system was not accepting. What do I do?

My mum subscribed for gotv plus and channel 29 which is showing big brother naija is shoeing e16 error how do I resolve the problem please need help.our iuc no is 4613222841 pls help us

I subscribed for gotv plus and channel 29 which is showing big brother niaja is showing E16 error. How do I resolve the problem please I need urgent help.

gud one,it's realy help!

I subscribed for gotv plus and channel 29 which is showing big brother niaja is showing E16 error. How do I did the problem?

greetings gotv
i wish to express my feelings about gotv to be sincere i am not happy the way you guys are treating me upon my money i can not still enjoy the 3800 subscription on 30th January so maybe if i will take my compliant to local content because i can not be paying for what am not using ,this scamm , you guys call me i should recharge 3800 that will be using it three months which i did so why did you guys disconnect me this morning ?
upon say i my decoder did not connect from the day i pay till 12th February

Gotv customer's care number can be so fustrating. I suggest it should be modified so that one can directly speak with the customer care representives. if one is getting difficuklty in solving issues through electronics, there should be someone to talk to.

I just subscribe my GOTV to watch BBNAIJA bt d channel isn't showing, can somebody help me pls?

I just subscribe my Gotv to watch BBNAIJA bt is nt showing, can somebody help me pls.

There is no Discovery Channel on Gotv max instead what is showing is Discovery family

some of my channels are not showing ways d cause? I sis 1900 plan

Hi,

I suxcribe to gotv 1900 and since sunday bigbrother is not showing anyth .
Who will hep?
Here is my IUC- 2021722132

i suxcribe to gotv 1300 and since sunday bigbrother is not showing anyth kindly help me out.thanks

i suxcribe to gotv 1300 and since sunday bigbrother is not showing anyth kindly help me out.

Big btother is not showing why? Plrase di something😭😭😭

I subscribed for gotv today and it ain't showing big brother naija.bettet rectify it. Ow cos I sub cos of big brother and I paid 1900

Pls why is big brother nija not showing? Just subscribed today and its showing E16 error. Abeg advice on what to do. Its starting tomorrow pls u guys should do something

Go tv, can some one(management) pls tell me why my go tv can nt show big brother naja. Pls if dis is a joke, it better stop cos it cos of dat channel i subscribe oooo.(1900) package.

I recharge my account on Thursday didn't come up then till the following day Friday, on tuning to big brother nigga (event channel) it was showing E16 pls kindly rectify it cos I subscribe because of the show.thanks

Ive been on gotv plus package,the big brother nigeria channel was working as at sunday 21-01-2018. The sub expired on monday and I renewed my GOTV plus sub, 1900 on Tuesday 23-01-2018. Now the big brother nigeria channel aint showing. E16 error. Abeg advice on what to do. This seem like scam

good evening, please i paid for gotv plus, the one for #1900 and the big Brother nigeria channel is not showing. please what are my to do?

Good afternoon I went through ur list of channels on Gotv plus some of these channels are not on my decoder. Rave TV spice TV wap TV and arewa TV. please I would like to know why. I reside in Nigeria

I subscribed for the Max package but I cant watch the EPL, SS 3 and $ are not showing, In other words the change has not been effected.

I live in Osogbo Osun state Nigeria. Am on gotv plus. I have tried to migrate to gotv max by making payment through sterling bank mobile app to know avail. Because there is no provision for gotv max on the app. What do I do.
Secondly how do I check if details on my gotv account is correct.

I just subscribed… And I can't even find a single channel

You people are so useless. What's this rubbish. Scammed!!!!

Gud afternun 2 whom it may concern.
I pay 1900 GOTV plus and I enjoy channels like Sony Max and fox, these channels hapin 2 b channels dt kip GOTV plus going, so y did u guys scrub d channels? It's so boring now. GOTV was meant 4 average population now I don't understand y 3800. Pls I will soon drop GOTV and I believe we u begin 2 have competitions, u will sit up. Bring back don't max 2 GOTV plus an egg.

After reading some comments here, I got to knw I’m not the only one going through what I’m experiencing at the moment! I paid for GOTV plus, I only enjoy 27channels, since last 3wks! Hv scanned over and over , just because u want us to pay for 3800 subscription which I’m not going to do, u removed some channels deliberately, is like ure sick🤷🏻‍♀️ That’s not fair and all shades of cheats! Have not been enjoying the 1800, now u want me to pay 3800 for what? U better old ur decoder or GOTV! It’s not by for! Tstv will soon take over, by den, u will have sense

How much is gotv decoder. I am interested

I subscribe for N1,900 before it has WAPtv and other channels but now waptv and other channels like tiwantiwa is nowhere to be found what happened?

I paid for GOtv-value this morning. Only one channel, AM-yoruba, is working. Other channels do not show at all. Any advice on what to do?

pls add m-net action pls

gotv is trying but if gotv can add m-net action it will make sence.

i think that all the chanelson go tv are useless ones. pls review. them.

How does one migrate to gotv max from gotv plus?

I woke up today to find out that the number of my channels have reduced to 34, I can't find Africa magic epic and yoruba, all the music channels except MTV base… It's not up to one week that I bought the Gotv. Please any advice on what to do?

Gotv in Nigeria is not working properly, the image are skipping, please help us correct it and have a Clair view.

The people in charge of GoTv are so greedy. How can they double their subscription fee for four extra channels?? The point of using Gotv is that we mostly can't afford the more expensive dstv or we don't need the bulk of the dstv dish. Smh. Also, the gotv lite bouquet states etv Africa as one of it's channels. Not so. Etv Africa is not included in the bouquet. The only reason they're misbehaving is because there is no competitor right now. I hope TStv is up to par, maybe when gotv loses hundreds of customers, they'd realize how unreasonable they've been.

I pay 1,900 for Gotv plus and was not working since evening, 4801847402
receipt no. : -18854853
cashier : – Adeshoga Shitu
i will be glads if you can help me out. Thanks!

I am a Gotv subscriber formerly residing at Kampala, Uganda and now relocated to Kaduna, Nigeria, I want to know if the Decoder I was using in Kampala can still work here in Kaduna.
Thanks

Gudam, I use to subscribe for goTV plus but I don't see Waptv and African magic world why but it's among channels dat are there my IUC no is 4601671569 pls attend to my complaint urgently.

the main TV stations that attracted me to buy GOTV at first, was one gospel, black belt tv, Sony max and bet. GOTV removed all these tv stations.
latter returned Sony max and added other 3 TV stations and increased their subscription to n3800. I don't know if you treat your fellow south Africans this way, but its here in Nigeria that we are been treated as junk even with the economic crisis.

the main TV stations that attracted me to buy GOTV at first, was one gospel, black belt tv, Sony max and bet. GOTV removed all these tv stations.
latter returned Sony max and added other 3 TV stations and increased their subscription to n3800. I don't know if you treat your fellow south Africans this way, but its here in Nigeria that we are been treated as junk even with the economic crisis.

Why is there no BET TV…. At least d 1900 option should have BET TV

Please how can I subscribe to gotv max,

This is so unfair, misleading and tells down on your product. I just bought Gotv decoder in Nigeria. And was told by the dealer the decoder comes with one month free GOTV plus suscription with 57 channels. Only 12 of them are showing. And the remaining displays not available in this country. Please help out as its not good for a first impression. My IUC number is 7016571520.
Thanks.

i am just putting up with this junk and exploitative scheme because of scarcity of options. so i should add N1900 to my current N1900 just to watch additional 6 uuuseless channels ? no live matches? crap. just hoping TSTV will stand. i don't mind paying more and getting same thing from them, i rarely watch more than 6 channels anyway what is the use of the additional 50+ needless pages.

Please I need more sport channel

It was unfair ! Why can someone subscribe for 2000 and he can not have access to even one champion league matched is not fair ! This is really not fair for gotv !

I am in enugu Nigeria. I cant get all the channels. Its been 2 months now. What am i supposed to do? Also why is WAP, E-Africa not showing on Gotv Lite but its in the list?

l just bought gotv decoder few days ago in Nigeria.The dealer told me that l have been given one month free gotv plus subscription with 57 channels but only 37 channels are listed and only 12 are showing while the remaining display "not available in this country" including Nigeria AIT My decoder IUC is 7004961289. Pls help

I want to migrate to GOtv max. What do I do because I have recharged GOtv plus on 14th October 2017

Gotv una nor dey try at all no better Channels i cry 4 una o

Good, very helpfull thanks to gotv…kudus!

please am one of your customer.there are some channel station that you list in gotv value and is not in my decorder. like- liberty,Arewa24,Wap,Tiwa n tiwa,spice,Rtv2 and rave. pls what happen to them. help us put it there and be sincere with all your words pls. i need your reply ugently.

I am writing this piece with great discontent. I subscribed on 25th September, since then I have never watched it, I can only see 36 channels for 1900. I have done every form of scanning all to nothing. Whatever reset you have to do, please kindly do before this subscription expires if you still need my patronage.
It's really annoying the kind of services Nigerians get from Govt. I see comments of people who are dissatisfied by your services. Thank you, as I look forward to immediate response to this message.

TSTV is born. I hope it is made in Nigeria. If it isn't, then we are still in the hand of south African scammers.
But if it is our own, let us all shift from the scammers to tstv and dump this 419ners.
The south African companies does not mean well for us. Dstv, GOTV are just like there brother MTN, they are in Nigeria to exploit.

Are this gotv okay at all. U only added 4 stupid channels and u double the price 1900 to 2800.i have always been a layer customer off gotv but now am gone for good

This is rubish, no reasonable channel yet you are increasing your price. Is that how you run this biz in your own country. I blame those senseless lawmakers they use to exploit their fellow Nigerians .

Thank God it's not by force to use this GOTV self. After this current subscription I will just dump it one side. Just added few irrelevant channels and increase price. 3800 for what. I won't use again. I don't mind paying 4k and be satisfied than paying 3800 and be going outside to watch match.you think it's everybody that likes zeeworld?

Waiting to pot. What rubbish! Let me continue using my smile to watch matches of my choice

I even thought trace, African magic showcase or African magic urban will be added to d newly developed package
There really isn't any difference between the gotv plus and the gotv max
They only added super sports 3 and 4, of which, not everyone are football lovers

Why GOTV is not showing champion league ! What is advantage of paying money for subscription which I cant have access to champion league game even not one ! I think it will advisable if champions league can be include

A very good day to you. I renewed my Gotv plus subscription on Sunday but I can't see all the channels. please what is the cause of this challenge? Okoro, IUC Number is 2028964785. thanks

my name ,is Chidiebere Esther from Enugu state. iam not happy about the increase of gotv subscription; look at the economy situation of the country early this year you guys increase it from 1500to 1900 now is from 1900to 3800 why very soon it will increase from 48000 to 5000 per month seriously is too much you guys should ajust the price if not gradually you will be chasing your coustomer away buy giving other sitelite chance to take over bring similar service to yours and keeping the price normal think twice

Can't box office and universal channel be added to Gotv channels? It should be added please.

I mistakenly paid 1800 instead of 1900 for monthly subscription. And account had been debited. What do I do?

Pls rave and wap station is not on my gotv

How do I update my details online. Tried many times but couldn't.

some of the channels listed here on gotv plus are not included in the bouquet as stated.

Scammed by GOTV!!!
My Gotv subscription expired for about a month now and I didn't renew the subscription. Yesterday I received a call from GOTV customer care agent in Lagos, that they noticed I've not renewed my subscription for a while, because of that I should go to the nearest GOTV service centre and pay the sum of #950 Naira instead #1900 which is 50% special discount for me. After the payment of #950 at the service centre the cashier gave me a receipt indicating the "GOTV plus discount". Coming back home I received a text from GOTV which says " Dear GOgetter, thank you for your payment, please note an outstanding balance of #950 is still due to extend your viewing experience"
If anyone needs GOTV decorder contact me pls!

How much does it cost per quarter for a christian religious program of 30 minutes per week?

two channel are missing in my decoder how do i add them?

Is there gotv network in Lokoja Kogi state?

I just subscribe #1900 via mobile banking, my account has been debited yet my gotv still showing E16-service is currently scrambled. Kindly assist.

HELLO, MY NAME IS IGBINEDION PATRICK AND I JUST SUBSCRIBE TO GOTV 400 AND IT IS SHOWING E16 SERVICE IS CURRENTLY SCRAMBLED. PLEASE WHAT DO I DO TO RATIFY THIS ERRO CODE??? BIT NOTE THAT I HAVE TRIED ALL MINST LIKE CALLING CUSTOMER CARE, DAIE *288*1#, USE THE HELP BOTTON ON THE REMOTE CONTROL.

HELLO, I JUST SUBSCRIBE TO GOTV 400 AND IT IS SHOWING E16 SERVICE IS CURRENTLY SCRAMBLED. PLEASE WHAT DO I DO TO RATIFY THIS ERRO CODE??? BIT NOTE THAT I HAVE TRIED ALL MINST LIKE CALLING CUSTOMER CARE, DAIE *288*1#, USE THE HELP BOTTON ON THE REMOTE CONTROL.

I concur with on Gotv Nigeria. Nice post

I paid 1900 per month today, yet they are still telling me that your subscription has expired. So what is going on GOtv people?

I subscrib for gotv value and it yet to open up till now since around 9am this morning

Where is my package promised by gotv for recharging for 3 months at a stretch

please i have the old gotv decoder with antenna. can i do swapping to take the new one.

Pls, how do I change my subscription package? was on Gotv Value, paid for Gotv plus now but can’t get the channels.

Wich channel is nollywood channel on govt?

please you GoTv produce rechargecard #1200 and #1800 we are tired of agents selling #1200 for #1500 and #1800 for #2100 also going to bank before recharge and charge#100 is unfair.
However,if you made recharge card available one can buy 2to 3 at once.

What about cartoons channels

my zeebolly movies ain’t showing

Gotv should include at least one super sports channel that will show EPL and laliga matches in the go plus subscription.

Pls I recharged 1800 and since last week the 13th April I have only been getting 25 channels pls what’s the problem cos the channels u people left are not interesting. No telemundo, African magic world, televista infact u people removed so many channels

How many months free subscription on installation of new gotv?

Any problem with gotv, I can’t watch champion league.

You people at gotv are crazy from 65 channels to 46 at the same price. Ndi ara.

Y can’t I watch big brother and zee world even after subscribing 1800

I pày 1800 per month but have only 25 channels and on few occasions, I get the complete channel, I HV tried resetting the antenna all to no avail. Pls Gotv people what do I do? Cos I am getting fed up.

I know they they say customers first. Pls when is SET,Sony Max,BET coming back on gotv. Why was it removed in the first place and replaced with boring African magic channels

Please I need to be sure there is zeeworld channel on gotv, because that is my reason for purchasing gotv before I install it