Do you want to know how to write an Amazon appeal letter because Amazon suspended your account? It’s taking longer than you’d like, but we’ve got a few suggestions to get you back on track quickly. We are here to guide you.
Anyone who has suspended their Amazon account knows the tune “Horrible, Horrible Day.” However, Amazon will need to be persuaded to lift the suspension.
Don’t worry, we have a few tips to help you get back on track:
Wait Patiently
Do not respond immediately.
You have a 17-day period to investigate, so keep your cool. Consider sending numerous replies, but try to complete all your investigation quickly to hurry things further along.
Review your email for an explanation for the suspension.
If any Amazon Standard Identification Numbers are listed in the suspension notice, it’s a good idea to double-check your inventory and customer reviews.
Check your previous notices and warnings for patterns. Is there a recurring violation, or is this a single incident? Was it a major shipment damaged or lost, triggering a series of complaints and condition violations?
Look for Hidden Clues
After you’ve checked the basics (sales, reviews, and alerts), look for anything else that could be a clue. The defective sales record, reviews, refunds, and your distributor’s reputation are all good places to start. Make sure that all of your criteria are in green.
Evaluate your Amazon brand and its productivity if the problem hasn’t already been brought to your notice. This will assist you in fully comprehending how to avoid being caught unaware in the circumstances like these in the future.
Create a Strategy
After you’ve identified the issue, go back and investigate the cause, the numerous times it occurred, and how you reacted after each warning. Then, put it in writing and explain to Amazon how you’ve attempted to remedy the issue previously.
Make a rough outline of your essential points.
Be succinct, address all pertinent problems, and construct your sentences in a logical and organised manner. It’s not relevant to discuss in the appeal if it has nothing to do with the ban.
You must demonstrate that you have a plan and that you will not make this error if you want Amazon to give you a second chance.
Make Last-Minute Amendments
If you start putting a few of the ideas in the Previous step into action, you will still be able to demonstrate to Amazon that you are serious and earn some extra points, depending on the cause for the suspension. It might be a series of small tweaks, such as changing your stocking tracking system or something more significant, such as swapping couriers and recruiting new shippers.
Kindly send your appeal
Once you’ve pressed the ‘Appeal Decision’ button, you’ll have to wait and wait and wait once more. Strive to maintain effective customer engagement and performance analytics until Amazon gives you the green light, however lengthy the unavailability, it might take several weeks.
While you’re waiting for Amazon’s decision, keep doing what you said you would do in your ‘create a strategy’ so you don’t get taken by surprise. Furthermore, keep in mind that you’ll solely be able to get in touch with Amazon from now on by emailing the Performance Team or submitting a complaint.
Sample of an amazon appeal letter
Hello,
I am writing to appeal the suspension of my seller account. I understand that I have made a few mistakes in my business that have hurt the customers of Amazon.
To begin, I understand that the primary issue for the suspension of my selling privileges was due to issues with item conditions and descriptions. My goal is to provide a completely accurate condition and description for all listings. It appears the process in place prior to the suspension was not completely effective. I take complete responsibility for this happening, and apologize for the harm that has been done to the Amazon brand through the poor experiences these customers had. I highly value the privilege of being a seller on Amazon, and am 100%
committed to ensuring that every single Amazon customer that purchases items from my storefront receives the best possible experience in accordance with their expectations. From going through past notifications in my account, as well as the suspension notice, I see that
there have been issues with the following ASINs: B0038ALXZ0, B0070SZM62, B008IXACO0, B000A2BJ44, B00QH4M3HQ, B00FARK5BM, B0051V50HQ, B001GF5F9E, B00CM6ZN8O, and B000N043DW.First, I would like to address these three ASINs: B00FARK5BM, B001GF5F9E, and B0051V50HQ. After review, I see that they all came from the same supplier, and I have subsequently ceased to purchase any additional inventory from this supplier across any
products going forward due to the issues. My policy of no longer purchasing from this supplier began on May 1, 2015 after the notice from Amazon was received on this ASIN: B001GF5F9E.The policy of not purchasing from this supplier will continue in perpetuity. The other ASINs where issues have been identified are due to improper quality inspection of items and listings prior to items being shipped to Amazon fulfillment warehouses. I have implemented several new processes to ensure that such issues do not occur again, and have reconciled several issues outlined in the suspension notice. Below are my action plan steps to ensure that future issues are mitigated:
Action Steps Taken:
1. I have deleted all of the above ASINs with issues from my inventory to ensure they are not sold again. In addition, I have recalled all of the INSERT SUPPLIER NAME that I have at FBA warehouses to ensure that the quality is fully in line with Amazon guidelines.
2. I have ceased sourcing inventory from the supplier with known issues on 5/1/2015, as discussed previously.
3. I resolved the issue on ASIN: B00M9DDUXU on 6/24/2015 by providing requested documentation.
Action Plan:
1. Implement a 3-Point Inspection Policy prior to shipment to Amazon on every item listed to verify that it is fit for sale in accordance with Amazon guidelines. I have attached a copy of this internal policy to the appeal. Any individual assisting me with the preparation
of items will receive extensive training on the 3-Point Inspection Policy and its procedures. If any part of the 3-Point Inspection does not pass, the item will not be sold on Amazon. This policy will cover the following:a. Inspect every aspect of product packaging to ensure item condition meets Amazon guidelines.
b. Compare every item to existing Amazon listings to ensure it is an exact match to the pictures and descriptions.
c. Inspect to ensure factory seal is in place on all items in new condition.
2. Implement Supplier Review Policy. Before working with suppliers, I will test any potential items I am considering carrying in my storefront to ensure that they will pass the 3-Point Inspection Policy outlined in #1 above. This will ensure that all products received from
suppliers will meet the conditions required by Amazon guidelines.3. Implement Product Review Policy. In the event that a negative feedback or a customer complaint is received on an item sold, a removal order will be placed immediately for all stock of this ASIN. After the item is returned to my location, I will conduct an in-depth
inspection into the item to ensure it meets the requirements of the 3 point inspection, and is 100% verified to be in accordance with the condition guidelines for the Amazon Marketplace. If the item is verified to be in the condition listed, only then will it be sent
back to FBA warehouses. If any of the conditions are not met, the item will not be sold on Amazon. This review will also be triggered if either of the following occur:a. A performance notification is received from Amazon.
b. In the event an item is returned, and marked as “not as described” or “wrong
item.”These action steps will help me provide Amazon customers with the best possible service. As a seller since 2013, with a 99% positive feedback rating, and over 31,000 products sold in the past 2 years, I am committed to make this right.
If granted reinstatement, I will serve the customers of Amazon to the highest possible standard as outlined in this appeal. Please let me know if you need any further information in your review of my account.
Sincerely,
INSERT YOUR NAME
However, writing an Amazon appeal letter can sometimes be difficult, but it is not impossible. The difficult aspect is creating one Seller Performance will notice as quickly as possible.