Apple’s lineup covers phones, tablets, laptops, desktops, watches, audio, and the Vision Pro headset. M5 chips now power the Mac line, and the iPhone 17 family leads the phones.
Here’s every current Apple product you can buy in the US, with starting prices and what each device does best.
Current iPhone Lineup
Apple now splits the iPhone calendar. The flagship iPhones launch in the fall; the budget model launches in spring.
iPhone 17 Series (Released September 2025)
The iPhone 17 family runs on the A19 chip and supports Apple Intelligence across every model. All four use 120Hz ProMotion displays.
- iPhone 17 Pro Max — Starting at $1,199. 6.9-inch ProMotion OLED, A19 Pro chip, 48MP triple-camera system.
- iPhone 17 Pro — Starting at $1,099. Same camera system as the Pro Max in a 6.3-inch body.
- iPhone Air — Starting at $999. Apple’s thinnest iPhone at 5.6mm, 6.5-inch display, single rear camera, titanium frame.
- iPhone 17 — Starting at $799 with 256GB. 6.3-inch ProMotion OLED, A19 chip.
iPhone 17e (Released March 2026)
The 17e is the budget model. It carries the same A19 chip as the iPhone 17, a single 48MP rear camera, and a 6.1-inch OLED display.
- iPhone 17e — Starting at $599 with 256GB. A19 chip, Face ID, MagSafe, USB-C, Ceramic Shield 2, now in a new Pink color.
Older iPhones Still Sold
- iPhone 16 — Starting at $699. A18 chip, dual 48MP cameras, 128GB.
- iPhone 16 Plus — Starting at $799. 6.7-inch display.
iPad Models
The iPad Pro moved to the M5 chip in late 2025. The rest of the line spans budget to mid-range.
- iPad Pro 13-inch (M5) — Starting at $1,299. Tandem OLED display, M5 chip, October 2025 update.
- iPad Pro 11-inch (M5) — Starting at $999. Same internals as the 13-inch.
- iPad Air 13-inch (M4) — Starting at $799. Updated March 2026.
- iPad Air 11-inch (M4) — Starting at $599.
- iPad mini (A17 Pro) — Starting at $499. 8.3-inch display.
- iPad (A16) — Starting at $349. 11-inch Liquid Retina display.
Mac Computers
Apple Silicon runs the entire Mac line. The M5 chip reached the MacBook Pro and MacBook Air in March 2026.
MacBooks
- MacBook Pro 16-inch (M5 Pro / M5 Max) — Starting at $2,699. Up to 128GB unified memory.
- MacBook Pro 14-inch (M5 / M5 Pro / M5 Max) — Starting at $1,699 for the M5, $2,199 for the M5 Pro.
- MacBook Air 15-inch (M5) — Starting at $1,299. 512GB base storage.
- MacBook Air 13-inch (M5) — Starting at $1,099. 512GB base storage.
- MacBook Neo — Starting at $599. A18 Pro chip, 8GB memory, 256GB SSD, 13-inch display, four colors. Apple’s lowest-priced Mac laptop ever.
Desktop Macs
- Mac Studio (M3 Ultra) — Starting at $3,999. For 3D, video, and ML work.
- Mac Studio (M4 Max) — Starting at $1,999.
- iMac 24-inch (M4) — Starting at $1,299. Seven colors, 4.5K Retina display.
- Mac mini (M4 Pro) — Starting at $1,399.
- Mac mini (M4) — Starting at $799. 16GB memory, 512GB storage. Apple’s cheapest desktop.
Apple Watch
Three watches cover every use case, from budget to extreme sports.
- Apple Watch Ultra 3 — $799. 49mm titanium case, satellite messaging, 5G, longer battery life.
- Apple Watch Series 11 — Starting at $399. 42mm or 46mm, hypertension notifications, sleep score, 5G.
- Apple Watch SE 3 — Starting at $249. 40mm or 44mm.
AirPods and HomePod
AirPods
- AirPods Max 2 — $549. H2 chip, USB-C, lossless audio, Live Translation. Released April 2026.
- AirPods Pro 3 — $249. Heart-rate sensor, Live Translation, twice the noise cancellation of the Pro 2.
- AirPods 4 with Active Noise Cancellation — $179.
- AirPods 4 — $129. H2 chip, no ANC.
HomePod
- HomePod (2nd generation) — $299. Spatial audio, temperature and humidity sensors, S7 chip.
- HomePod mini — $99. Five colors, room-filling sound for small spaces.
Apple TV
- Apple TV 4K (Wi-Fi) — $129. A15 Bionic, 64GB, Dolby Vision, Dolby Atmos.
- Apple TV 4K (Wi-Fi + Ethernet) — $149. Adds gigabit Ethernet, Thread, and 128GB storage.
Vision Pro
- Apple Vision Pro (M5) — $3,499. M5 chip, Dual Knit Band, October 2025 update.
Operating Systems
Apple aligned its OS names with the calendar year in 2025. Every platform now runs version 26.
- iOS 26 — iPhone software with the Liquid Glass design and on-device Apple Intelligence.
- iPadOS 26 — Window-based multitasking and a redesigned menu bar.
- macOS Tahoe 26 — Continuity Camera upgrades, Spotlight redesign, Phone app on the Mac.
- watchOS 26 — Workout Buddy, hypertension alerts, redesigned Smart Stack.
- tvOS 26 — Karaoke mode using your iPhone mic, redesigned Apple Music sing-along.
- visionOS 26 — Spatial widgets, updated Personas, group spatial experiences.
Apple Services
- iCloud+ — 50GB $0.99, 200GB $2.99, 2TB $9.99, 6TB $29.99, 12TB $59.99 per month.
- Apple Music — $10.99/month individual, $16.99 family, $5.99 student.
- Apple TV+ — $12.99/month or $99/year.
- Apple Arcade — $6.99/month, 200+ ad-free games.
- Apple Fitness+ — $9.99/month.
- Apple News+ — $12.99/month, 400+ magazines and major newspapers.
- Apple One Individual — $19.95/month (Music, TV+, Arcade, 50GB iCloud+).
- Apple One Family — $25.95/month (above plus 200GB shared with up to 5 people).
- Apple One Premier — $37.95/month (everything plus News+, Fitness+, 2TB).
Apple Accessories
For iPad
- Apple Pencil Pro — $129. Squeeze gestures, barrel roll, haptic feedback.
- Apple Pencil (USB-C) — $79. No pressure sensitivity, charges over USB-C.
- Magic Keyboard for iPad Pro — Starting at $299 for the 11-inch.
- Smart Folio — Starting at $79.
For Mac
- Magic Keyboard with Touch ID and Numeric Keypad — $199.
- Magic Mouse — $99 (white) or $129 (black).
- Magic Trackpad — $129 (white) or $149 (black).
Displays
- Pro Display XDR — Starting at $4,999. Reference monitor for color-critical work.
- Studio Display — Starting at $1,599. 27-inch 5K with built-in camera and speakers.
Charging and Tracking
- MagSafe Charger — $39 (1m) or $49 (2m). Qi2 compatible.
- AirTag — $29 single or $99 four-pack. Precision Finding with the U2 chip.
What to Buy for Your Use Case
Students
- Best laptop value: MacBook Air 13-inch (M5) at $1,099, or $999 with Apple’s education pricing.
- Cheapest Mac laptop: MacBook Neo at $599, or $499 with education pricing.
- Best tablet for note-taking: iPad Air 11-inch with Apple Pencil Pro.
- Best phone value: iPhone 17e at $599.
Professionals
- Creative work: MacBook Pro 16-inch (M5 Max) plus Studio Display.
- Office and travel: MacBook Air 15-inch plus iPhone 17 Pro.
- Heavy compute: Mac Studio (M3 Ultra) for 3D, video, and ML work.
Families
- Living room: Apple TV 4K plus a HomePod stereo pair.
- Kids: iPad (A16) at $349 with Screen Time controls.
- Health tracking: Apple Watch Series 11 with Family Setup for kids without iPhones.
Where to Buy in the US
- Apple Store — Full lineup, AppleCare+, trade-in credit on the spot.
- Best Buy, Costco, Amazon, Target — Often $50–$200 off MSRP, especially during back-to-school and Black Friday.
- Apple Refurbished — Up to 15% off with a one-year warranty at apple.com/shop/refurbished.
- Carrier financing — Verizon, AT&T, and T-Mobile bundle iPhones with monthly payments and trade-in deals.
Best Times to Buy
- Back to School (June–September): Free AirPods or gift cards with Mac and iPad purchases for students and educators.
- Black Friday and Cyber Monday: Steepest third-party discounts of the year.
- After WWDC and September events: Previous-gen models drop $100–$200 once new ones launch.
- Apple Trade-In: Year-round credit toward new gear, in-store and online.
For current pricing and the latest configurations, check the official Apple website or visit a local Apple Store.

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