Hey guys, do you know about Facebook Blueprint?
Facebook Blueprint is an international professional certification training and Instagram marketing program devised by Facebook.
Facebook marketing gives Facebook users a chance to seamlessly interact with millions of users who’d be interested in their brands. The blueprint training is equipped to empower users with the proper training in digital marketing.
The blueprint training, which was released in 2015, has registered over two million people in the courses.
In the United States for example, over 160,000 small business owners who enrolled in the blueprint training have been trained with the Facebook blueprint training.
Hence, if you are a digital marketer who wishes to upgrade yourself on effective digital marketing skills or you want to learn about late digital marketing skills, the Facebook blueprint is the best place to start your journey.
In this article, I will be showing you all you need to know about the Facebook blueprint.
What is Facebook Blueprint?
If this is your first time hearing of the Facebook blueprint, or you have heard of it before but are not too sure what it is, this article will help.
The Facebook Blueprint is a global training and certification program and Instagram marketing designed by Facebook. The training program is made up of over 90 available online courses.
Each of these courses has a set objective and a different time range between 15 – 50 minutes. The training program is open to all active Facebook users who are interested in developing themselves in digital marketing.
With this training, digital marketers can now stay updated and be well-trained on the latest trends in digital marketing.
Read: Facebook ad Account Disabled for Unusual Activity
Free Online Training for Advertising
The training courses have unique and helpful objectives designed for even a beginner to become a skilled digital marketer.
There are many interesting digital marketing courses that range from generating leads to promoting an application. Facebook Blueprint courses get updates on a regular basis mostly now there are new features.
Courses on Facebook Blueprint
As a digital marketer or an intended digital marketer, you will find the online training program very helpful, as you have the opportunity, above all things, to learn how to run effective adverts that convert well in this 21st century.
To learn more about the Facebook blueprint student catalogue, start by visiting facebookblueprint.com/student/catalog.
The catalogue offers users a range of intermediate and beginner courses across the categories below:
Get Started with Facebook
Those who are new to digital marketing will be exposed to a beginner class to help them get started.
The course topics include:
Facebook Page Create: Promote your business on the Facebook page.
Get Started with Advertising: The course for beginners and intermediate-range students covers everything relating to payments and tax information, billing, and delivery overview.
Learning Advanced Buying Options: The learning courses are advanced, and they focus on Facebook and TV, reach, and frequency campaigns.
Targeting the right audience: To get better results in advertising, targeting the right audience is necessary.
The platform is all targeting and Blueprint offers over 10 courses on how to tone in when it comes to targeting.
Building Awareness: The program teaches you different techniques to build up brand awareness with a campaign, with some beginner and intermediate courses.
Leads: Facebook Blueprint program trains individuals on how to capture leads across all devices and also in online and offline environments.
Driving Consideration: Marketers and advertisers can discover a variety of means to increase brand awareness on the platform, from events to special offers.
Promoting App: There are different methods of promoting an application on the platform. The program has five special courses to introduce how to promote an app.
Increasing Online Sales: Individuals can learn how to boost online sales with different courses, such as “Closing the Deal with Conversions.” Also, Enhance Direct Response Campaigns with Audience Network.
Increasing In-Stream Sales: Yes, the Blueprint program on Facebook offers a variety of training to help business owners drive more sales or purchases.
Choosing Ad Formats: Facebook has loads of ad formats, and new ones are added often. So learning how to know which one to use for a particular ad is important.
Getting Inspiration (Creative): The courses in this category are here to inspire marketers and advertisers. It also helps to get them on board with mobile marketing.
Managing Ads: For those running loads of ad campaigns, learning these courses is good for you.
Measuring Ad Performance: Go into Partner Measurement, Split Testing, Facebook Pixel, and also Multi-Touch Attribution just so you get more equipped for the Ad performance.
Learning about Facebook Messenger: Intermediate, Beginner, and Advanced courses help show you how to get your business on Messenger. Messenger is another tool to use too so learning about how to use it is great.
Learning about Instagram: Instagram is another great marketing and advertising tool. Learning about it is necessary. This section covers all you need to know about Instagram.
Monetize and Distribute Content: This is where the work is. Some courses on Blueprint training teach users how they can earn money on the platform. While others go deep on how Journalists can use Facebook, etc.
Beyond Facebook Blueprint E-Learning: This is an addition to the Blueprint e-learning; it includes two additional tiers to Facebook Ads Participation and Certification;
Blueprint e-Learning: This is a free series of courses or classes that cover the multiple facets of Facebook and Instagram advertising. After the course, the participants receive a PDF certificate of completion.
Blueprint Certification: This is a basic Facebook Ads Certification. You can learn more about it below because I will be discussing it more.
Blueprint Live: For those looking for a more hands-on approach, it’s a full-day in-person workshop. They are based on invitation only.
Facebook Blueprint Certification Exam
At the end of each course, you are required to take an exam. The exam is designed to test the IQ of Facebook advertising. A badge and certification are then awarded to those who pass the exam.
Also See: Facebook Marketplace Selling – Marketplace Facebook App Option
Is it worthwhile to obtain the Facebook Blueprint Certification?
Before evaluating if the examination procedure is worth going through to obtain certification, consider the expense, the time spent preparing, and the hectic exam atmosphere.
The Facebook Blueprint Certification is, in reality, the only industry-recognized accreditation for Facebook ad management and administration. Because of Facebook’s popularity, many employers that use Facebook advertisements understand facts about the certification, as do your clientele.
When interviewing for a suitable position, having a Blueprint certification can give you an edge over all other applicants who don’t have one. It can also provide agencies with the same competitive advantage when pitching businesses compared to non-certified agencies.
Is it true that getting Facebook Blueprint certification will guarantee you that employment position or client? Obviously not.
If you’re looking for a job as a Facebook Ads administrator, strategist, or seller at a business, I believe it’s well worth the cost. I don’t think it would be worth it unless it’s listed in the job description if you’re applying for a more particular online marketing position.
If you already manage Facebook advertisements for your organisation and want to get licenced to impress your boss, I wouldn’t recommend it.
You can undertake the mini-courses and study all of the information for free, and the best approach to wow your boss is to demonstrate your ability to scale Facebook advertisements effectively and make a decent return on investment.
If you engage in freelancing, getting certified may be worthwhile, especially if you don’t currently have a diverse portfolio of case reports.
If you’re an agency, being certified for business or at very least your management teams is a must. Not only will it give a solid platform for your entire staff to provide a positive experience for your customers, but it will also make your clients feel better knowing that their account manager is licenced.
Conclusion
Are you a digital marketer looking for a certification or seeking to enhance your social media management skill? This article shares information on the Facebook Blueprint and how it adds value to your career.
That’s all on Facebook Blueprint. I hope this article helps? If you like this article, please share it with your friends.