{"id":49638,"date":"2026-07-14T09:13:34","date_gmt":"2026-07-14T08:13:34","guid":{"rendered":"https:\/\/awajis.com\/howto\/facebook-partnership-ad-code\/"},"modified":"2026-07-14T09:13:34","modified_gmt":"2026-07-14T08:13:34","slug":"facebook-partnership-ad-code","status":"publish","type":"post","link":"https:\/\/awajis.com\/howto\/facebook-partnership-ad-code\/","title":{"rendered":"How to Get a Partnership Ad Code on Facebook and Instagram"},"content":{"rendered":"<p>A partnership ad code is a short code (it starts with <code>adcode-<\/code>) that lets a brand run your Facebook or Instagram post as a paid ad from your handle \u2014 without you giving them access to your account. You generate the code from the post&#8217;s menu, send it to the brand, and they paste it into Meta Ads Manager. One code works for up to 2 partners and expires after 60 days unless you revoke it sooner.<\/p>\n<h2>What Is a Partnership Ad?<\/h2>\n<p>Partnership ads (Meta renamed them from &#8220;branded content ads&#8221;) are ads built from a creator&#8217;s post. The ad shows both names in the header \u2014 yours and the brand&#8217;s \u2014 with a <strong>Paid partnership<\/strong> label. Brands want them because they perform: Meta&#8217;s own data shows partnership ads get about 53% higher click-through rates and 19% lower cost per acquisition than standard brand ads (source: <a href=\"https:\/\/blog.adnabu.com\/facebook-ads\/meta-partnership-ads\/\" target=\"_blank\" rel=\"noopener nofollow noreferrer\">AdNabu<\/a>).<\/p>\n<p>The ad code system exists so you never have to hand over account access or add the brand as a partner with full permissions. The code only lets them promote that one piece of content.<\/p>\n<h2>What You Need Before You Can Get a Code<\/h2>\n<ul>\n<li>A <strong>professional account<\/strong> \u2014 Creator or Business \u2014 on Instagram, or a Facebook Page. Personal profiles can&#8217;t generate ad codes.<\/li>\n<li>Access to <strong>branded content tools<\/strong>, which means your account must meet Meta&#8217;s <a href=\"https:\/\/help.instagram.com\/1695974997209192\" target=\"_blank\" rel=\"noopener nofollow noreferrer\">branded content eligibility rules<\/a> (no Community Guidelines strikes, no misinformation flags).<\/li>\n<\/ul>\n<h2>How to Get a Partnership Ad Code on Instagram<\/h2>\n<p>While you&#8217;re posting a reel, story, or feed post:<\/p>\n<ol>\n<li>On the final share screen, tap <strong>Partnership label &amp; ads<\/strong>.<\/li>\n<li>Turn on <strong>Get partnership ad code<\/strong>.<\/li>\n<li>Tap <strong>Copy<\/strong> to put the code on your clipboard, or send it to the brand in a DM.<\/li>\n<li>Share the post.<\/li>\n<\/ol>\n<p>For a post that&#8217;s already published:<\/p>\n<ol>\n<li>Open the post and tap the <strong>three dots<\/strong> (top right).<\/li>\n<li>Tap <strong>Partnership label &amp; ads<\/strong>.<\/li>\n<li>Turn on <strong>Get partnership ad code<\/strong>, then copy or DM the code.<\/li>\n<\/ol>\n<h2>How to Get a Partnership Ad Code on Facebook<\/h2>\n<p>Facebook doesn&#8217;t offer the code during publishing \u2014 the post has to be live first:<\/p>\n<ol>\n<li>Publish the post from your Page.<\/li>\n<li>Open the published post and tap the <strong>three dots<\/strong> (top right).<\/li>\n<li>Tap <strong>Share partnership ad code<\/strong>.<\/li>\n<li>Turn on <strong>Get partnership ad code<\/strong>, then copy the code and send it to your partner.<\/li>\n<\/ol>\n<h2>How the Brand Uses Your Code<\/h2>\n<p>On the brand&#8217;s side, in Meta Ads Manager:<\/p>\n<ol>\n<li>Create a campaign and set the objective, audience, budget, and placements as normal.<\/li>\n<li>At the ad level, toggle on <strong>Partnership ad<\/strong>.<\/li>\n<li>Choose <strong>Enter partnership ad code<\/strong> and paste the creator&#8217;s code.<\/li>\n<li>The post loads as the ad creative. Publish.<\/li>\n<\/ol>\n<p>The brand pays for the ad; nothing is charged to the creator.<\/p>\n<h2>Expiry, Limits, and Revoking a Code<\/h2>\n<ul>\n<li><strong>60 days<\/strong> \u2014 a code stops working 60 days after you generate it. Generate a fresh one for a new campaign flight.<\/li>\n<li><strong>2 partners<\/strong> \u2014 one code can be used by at most 2 partners at a time.<\/li>\n<li><strong>Revoke any time<\/strong> \u2014 go back to the same menu on the post and turn the toggle off (or tap <strong>Revoke<\/strong>). Running ads stop; your original post stays up.<\/li>\n<\/ul>\n<h2>Why the Toggle Might Be Missing<\/h2>\n<ul>\n<li>Your account is personal, not professional \u2014 switch in <strong>Settings \u2192 Account type and tools<\/strong>.<\/li>\n<li>Your account doesn&#8217;t meet branded content eligibility yet, or has an active Community Guidelines strike.<\/li>\n<li>The content itself is ineligible (music with restricted licensing is the common one for reels).<\/li>\n<li>The code &#8220;doesn&#8217;t work&#8221; for the brand \u2014 it has usually expired (60 days) or hit the 2-partner limit; generate a new one.<\/li>\n<\/ul>\n<p>Agree on the ad-usage window and fee with the brand before you send the code \u2014 the code controls access, but the contract controls payment.<\/p>\n<h3><strong><em>Related:<\/em><\/strong><\/h3>\n<p><strong><a href=\"https:\/\/awajis.com\/howto\/facebook-marketplace-near-me-how-to-buy-sell-on-facebook\/\">Facebook Marketplace \u2014 How to Buy and Sell on Facebook<\/a><\/strong><\/p>\n<p><strong><a href=\"https:\/\/awajis.com\/howto\/register-create-instagram-account\/\">Register\/Create an Instagram Account (Quick Guide)<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A partnership ad code is a short code (it starts with adcode-) that lets a brand run your Facebook or Instagram post as a paid ad from your handle \u2014 without you giving them access to your account. You generate the code from the post&#8217;s menu, send it to the brand, and they paste it \u2026 <a class=\"more-link\" href=\"https:\/\/awajis.com\/howto\/facebook-partnership-ad-code\/\">Read more<span class=\"screen-reader-text\"> \u2014 How to Get a Partnership Ad Code on Facebook and Instagram<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":49642,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[1,77],"tags":[],"class_list":["post-49638","post","type-post","status-publish","format-standard","has-post-thumbnail","category-facebook","category-instagram","entry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v28.5) - 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